Fundraiser proves the significance of meaningful donor interactions

A fundraiser in Appco Group Korea’s network has received praise for friendly professionalism from a very impressed donor.

Ham Soo Youn is a self-employed independent contractor with the Appco Korea network. She is contracted to Appco Korea to conduct face-to-face fundraising on behalf of Appco’s client WWF-Korea. Her role involves educating members of the public about WWF-Korea and inspiring them to become loyal donors.

It’s clear from a recent donor’s feedback that Ham is fulfilling her role to the high standards that Appco and WWF-Korea expect. Kim Chul Ki very kindly took the time to contact WWF-Korea directly to say that the charity was very lucky to have someone as nice as Ham representing them.

For Ham, engaging members of the public in a conversation about WWF-Korea is a challenging but truly rewarding task. “My role as a self-employed independent contractor is very rewarding as I raise awareness and vital funds for WWF-Korea,” she said.

Face-to-face fundraising has proved to be very effective. Since 2002, Appco Group Asia has raised US$7 billion in donations for charity clients across the region. Through Appco’s trademarked Human CommercialTM, independent contractors are able to engage members of the public in a personalised conversation and, with their expert experienced approach, insistence on quality and passion for the causes they represent continually inspire people to become well-informed, committed donors.