How to listen and create better conversations

Hostage negotiator Richard Mullender has been inspiring sales professionals at an event hosted by Appco Group UK, offering advice on effective communication from an expert perspective.

His presentation explained techniques for listening better, and described how doing so will help build trust and create the kind of conversations that are a core element of Appco’s face-to-face marketing.

For some valuable tips on listening, take a look at the Appco UK blog.